Infusing Traditional Events with Wellbeing Experiences.

I wanted to start this blog by sharing a bit about my professional background. Before founding House of Bcoming, I spent over 20 years in the travel and hotel industry, primarily leading commercial initiatives and teams for lifestyle and luxury hotel brands on a global scale.

I've had the privilege of being a guest at many exceptional and luxurious events, as well as organizing numerous events designed to engage high-value clients, media, and influencers, building loyalty with the brands and organizations I represented.

In recent years, I've noticed a significant shift in consumer behaviour; people are more committed than ever to investing in their health and wellbeing. During the dinner series I organize for clients, conversations increasingly center around wellness trends, health technologies, and mental health. "Your health is your new wealth" is something I’ve always believed in, and it’s now a sentiment echoed in the mainstream, backed by data.

This shift is why House of Bcoming offers wellness planning services to brands and organizations, helping transform traditional events into immersive wellbeing experiences. Imagine turning a product launch into a private wellness retreat for your high-value clients and brand ambassadors, where they can intimately interact with your product while enjoying the gift of wellbeing. We can also infuse your current events with wellness moments, working alongside your team to create, plan, and execute immersive experiences that complement traditional formats like dinner series, product launches, or incentive trips.

I believe that future events will increasingly prioritize guest wellbeing, integrating wellness elements into their programs. This could be as subtle as offering functional foods, non-toxic wine, and ensuring good indoor air quality (a key factor in avoiding the post-lunch energy slump). For those seeking more experiential options, sound healing sessions or oxygen chambers can provide memorable experiences for participants.

Connect with us at contact@houseofbcoming.com and share your ideas.