Elevate Your Event with Wellness Experiences.

Recently, I was having dinner with the head of events for a major luxury brand. She asked me, 'Tahiana, what’s the deal with wellbeing in events? How can I implement this for a luxury fashion house?'

This is an excellent question, especially as wellbeing experiential moments are among the biggest trends in events today, with no signs of slowing down. Data shows that people are more committed than ever to their health and wellbeing, increasingly directing their spending toward healthier lifestyles. Even if your product isn’t directly related to wellbeing, you can still tap into this trend by considering your customers’ wellbeing during events.

Integrating Wellbeing into Your Events

You can incorporate wellbeing into your events in two key ways. The first is more subtle and involves enhancing touchpoints throughout the event. This could include offering functional, locally sourced food that’s easy to digest or serving delicious non-alcoholic cocktails and wines with minimal intervention. Small details like these can make a big difference, especially for attendees recovering from a long flight or a previous night of festivities. Partnering with a wellness brand for welcome gifts or curating a “no-jet-lag” kit for guests travelling across time zones are other thoughtful options.

For a more profound impact, consider designing spaces tailored to different needs. For instance, providing a quiet space within your conference for attendees who are introverted or feel overwhelmed by crowds can significantly enhance their experience.

Transforming Events into Wellbeing Experiences

At House of Bcoming, we offer what we call “the gift of wellbeing,” where we completely transform traditional events into immersive wellness experiences. These often take the form of private wellbeing retreats, where clients enjoy exceptional hospitality combined with wellness experiences that inspire, educate, and empower them to elevate their overall wellbeing; all while engaging closely with your brand.

Wellbeing in events isn’t just a passing trend; it’s here to stay. How do you plan to incorporate it into your next event? We’d love to hear your thoughts at contact@houseofbcoming.com.